DeGeneres to sell pet products on QVC

Published: Jan. 15, 2009 at 1:58 PM
35th annual People's Choice Awards in Los Angeles

WEST CHESTER, Pa., Jan. 15 (UPI) -- U.S. television personality Ellen DeGeneres is scheduled to introduce her line of holistic pet care products on QVC, the TV shopping channel said.

The comedian is slated to appear on QVC Friday afternoon, live from the set of "The Ellen DeGeneres Show" in Los Angeles, to introduce her HALO, Purely for Pets, products.

During the broadcast, DeGeneres is expected to offer signature items from her all-natural pet care line, including a variety of dog and cat food choices, supplements, natural treats and grooming supplies, with prices ranging from approximately $20 to $40.

"We are thrilled to be able to offer our customers an innovative, all-natural alternative to traditional pet food products with the launch of HALO, Purely for Pets," Claire Watts, president of U.S. Commerce for QVC, said in a statement. "Ellen's dedication to helping pets achieve optimal health through fun and innovative products will surely resonate with our viewers."

"I always say that you should treat your pets as well as you treat yourself, that's why I'm so excited to bring this message to all the QVC viewers about my holistic pet care line," added DeGeneres. "It's an amazing way to reach animal lovers like myself and offer them the best possible products for their pets."

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