facebook
twitter
rss
account
search
search
 

Iggy Pop starring in insurance ad campaign

Jan. 2, 2009 at 3:50 PM   |   Comments

| License Photo
LONDON, Jan. 2 (UPI) -- Punk rock icon Iggy Pop has signed on to star in an advertising campaign for swiftcover.com, the British insurance company announced Friday.

Set to go public Sunday, the new "Get a Life" TV, radio, outdoor and digital advertising campaign features Iggy Pop highlighting the "time-saving, hassle-free service provided by the wholly online insurance company," swiftcover.com said in a news release.

"In the ads, Pop will be embracing his 'online life' and how it provides efficiencies and cost savings to enable consumers to 'Get a Life,'" the company added.

"The new campaign is an exciting step for swiftcover.com and one which we think will create great stand out in this highly competitive marketplace," Tina Shortle, marketing director at swiftcover.com, said in a statement. "As the only online insurer, we feel this new and unique approach reflects our positioning as a young and innovative company."

Topics: Iggy Pop
© 2009 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
Kim Zolciak denies Photoshopping in Instagram pics Kim Zolciak denies Photoshopping in Instagram pics
2
Kaley Cuoco-Sweeting: 'We can't wait' to have kids Kaley Cuoco-Sweeting: 'We can't wait' to have kids
3
Miranda Lambert in tears as she sings to sick 7-year-old fan Miranda Lambert in tears as she sings to sick 7-year-old fan
4
'Fashion Police' will continue in 2015, despite the death of Joan Rivers 'Fashion Police' will continue in 2015, despite the death of Joan Rivers
5
'Maze Runner' brings in $11.3M Friday 'Maze Runner' brings in $11.3M Friday
Trending News
Video
x
Feedback