Iggy Pop starring in insurance ad campaign

LONDON, Jan. 2 (UPI) -- Punk rock icon Iggy Pop has signed on to star in an advertising campaign for swiftcover.com, the British insurance company announced Friday.

Set to go public Sunday, the new "Get a Life" TV, radio, outdoor and digital advertising campaign features Iggy Pop highlighting the "time-saving, hassle-free service provided by the wholly online insurance company," swiftcover.com said in a news release.

"In the ads, Pop will be embracing his 'online life' and how it provides efficiencies and cost savings to enable consumers to 'Get a Life,'" the company added.

"The new campaign is an exciting step for swiftcover.com and one which we think will create great stand out in this highly competitive marketplace," Tina Shortle, marketing director at swiftcover.com, said in a statement. "As the only online insurer, we feel this new and unique approach reflects our positioning as a young and innovative company."