Willis, Macpherson star in U.K. commercial

LONDON, Dec. 22 (UPI) -- The British insurance company Norwich Union says it has enlisted stars Bruce Willis and Elle Macpherson, among others, to announce its name change to Aviva.

Also on board for the $13 million ad campaign are Alice Cooper, Ringo Starr and Dame Edna Everage, The Daily Telegraph reported Monday.

The celebrities, all of whom changed their monikers before becoming famous, reportedly will be seen alongside their younger selves, wondering aloud, "Would this have happened if my name had been ...?"

The British newspaper said the campaign will start airing on Boxing Day, generally celebrated Dec. 26, even though Norwich Union will not complete its name change to Aviva in the United Kingdom until June.

"The new advertising campaign communicates our name change in a dynamic and vibrant way, signaling that this is the beginning of an even better way of doing things for our customers," Amanda Mackenzie, chief marketing officer at Aviva, told the newspaper.