The Alliance of Motion Picture and Television Producers ran an open letter to the entertainment industry Monday, stating SAG shouldn't expect more than other guilds have gotten through their recent contract negotiations and predicting a SAG strike would be self-defeating.

SAG fired back on its Web site in a letter to its members later Monday.

"Eight entertainment industry CEOs whose annual salaries and bonuses exceed the amount needed to achieve labor peace for our industry asked why SAG wants a better deal than the other Hollywood guilds," SAG said of AMPTP's letter. "The deal they are offering includes rollbacks no other guilds had to accept. Those other deals also included new media loopholes that would prevent SAG actors from sharing in the studios' success in any meaningful way when this technology inevitably explodes."

The guild went on to emphasize it doesn't want a strike but also said, "We made the decision to seek a strike authorization only after the AMPTP continued to stonewall through negotiations and mediation."