The billboard was unveiled Thursday "in celebration of the fragrance launch, New York Fashion Week and the milestone 40th anniversary of Calvin Klein," Coty Inc. said in a press release.

U.S. television networks recently banned a commercial starring Mendes and created for the Secret Obsession women's fragrance advertising campaign because it was too suggestive, the company said.

Mendes has starred in the movies "Hitch" and "Ghost Rider." She will soon be seen in the ensemble comedy "The Women."