The Cowboy, real name Robert Burck, says he'll star in an upcoming "reality show" where he will judge the talents of street performers such as himself in an "American Idol"-style competition, the New York Post reported Wednesday.

"I want to see people like me, the real deal," the Naked Cowboy told the Post. "I'm looking for character more than anything. You could be the greatest musician in the world, but if you stand in jeans and a T-shirt next to me, no one will notice you."

The newspaper said the Cowboy's deal is with Bischoff Hervey Entertainment, the company responsible for such shows as VH1's "Scott Baio is 45 ... and Single" and the upcoming "Hulk Hogan's Celebrity Championship Wrestling," set to air on Country Music Television.