The event is to take place in the city where Cash's late father, music icon Johnny Cash, was arrested more than 40 years ago.
"Paying tribute to the Man in Black's life through redemption and flowers Oct. 17 through 19, Cash's friends, family and fans from throughout the world are to gather to honor his life and legacy," planners said in a release. "The festival will feature music, guest speakers, a charity auction and a symbolic pardon of Cash's crime of 'pickin' flowers' in the small northeastern Mississippi town."
Johnny Cash was arrested for public drunkenness in Starkville on May 11, 1965 after he performed at Mississippi State University. He recalled the incident in his song, "Starkville City Jail."
Marshall Grant, Cash's original bassist and former tour manager, helped organize the festival. He said he thinks Cash would have appreciated the tribute to his "less than perfect life."
"For everything he did, something good seemed to come out of it," Grant said in a statement. "Starkville is a good example."