Through July 14, people can show their support for the troops by donating DVDs and games at designated USO drop boxes in participating Blockbuster stores.

The entertainment retailer said it will match all donations with up to 20,000 DVDs.

To participate, customers can purchase new or previously viewed DVDs and games at participating Blockbuster stores, then leave them in USO drop boxes on site.

The company said that to ensure product quality and content the USO can only accept DVDs and games originating from participating Blockbuster stores.

"Movies and games are popular with the troops because they provide a break from intense daily realities and a way to fill downtime when away from loved ones," Larcine Bland, Blockbuster's vice president of community affairs, said in a statement. "This DVD and game drive is a way for Blockbuster and the American public to make life a little better for our U.S. servicemen and women when they're so far away from home."