About 35,000 people are expected to attend the Glastonbury festival, which began Thursday and will feature performances by recording artists like Jay-Z, Amy Winehouse and Neil Diamond.

The Times of London said Glastonbury concert-goers will be able to use GPS navigation systems on their cell phones to help them find the shows they are looking for at the multistage venue, as well as locate their friends or even their cars.

The upcoming O2 festival in London's Hyde Park is also expected to offer special swipe cards revelers can use to gain access to clean lavatories, stocked with toilet paper and handwash and buy drinks at the bars through an express lane, the Times said.

"Technology is a nice way to make people's lives easier," an O2 representative told the newspaper.