Lil Wayne selling 'Carter III' on Web

LOS ANGELES, June 6 (UPI) -- U.S. rapper Lil Wayne is selling downloads of "Tha Carter III" directly to fans via his Web site, social network pages and blog using the Musicane widget.

The widget is a viral player with embedded commerce capability.

Lil Wayne's Musicane widget is to be posted on all of his official sites offering fans a chance to buy the entire album and/or individual songs directly from his page.

Musicane said the player will also stream previews of the album, promotional interviews and, in the future, merchandise and other products.

"Lil Wayne is a natural fit to help further this movement not just because of his stature in the music world but more for his bold attitude toward change. He knows that the new model for the flow of music distribution is rooted in empowering the fans, not the traditional gate keepers that tend to slow everything down," Musicane President and Chief Operating Officer Vikramaditya Jain said in a statement.