The maker of Canadian Club whiskey announced Thursday seven mock rallies will be in the city to mark the premiere with organizers leading chants such as "Hey hey ho ho pink drinks have got to go!"

A release said the spoofs are "to protest the rise of the pink, girlie cocktail and the demise of the masculine cocktail" in the movie about four women in New York.

Meanwhile, a survey of 500 Canadian men by Moosehead Lager found 36 percent will be watching a hockey game and drinking beer rather than attending the film's debut. Another 28 percent said they would be walking the dog Friday night, a release said.

Regardless, at least 35 percent of the men polled had advance knowledge of the movie. Asked which of the four women was the "hottest," 11 percent named Samantha, followed closely by Charlotte with 10 percent. The Carrie character scored 7 percent and Miranda was fourth with 4 percent.

Among the men, Mr. Big scored 2 percent as the hottest, the release said.