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Gucci facing legal woes for N.Y. campaign

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Published: Feb. 10, 2008 at 12:45 PM

NEW YORK, Feb. 10 (UPI) -- The famed fashion house Gucci may experience some legal heartaches for its takeoff of the trademarked "I (love) N.Y." for a marketing campaign.

A top executive with Empire State Development, the agency that controls the ubiquitous slogan, which substitutes a heart for the word love, said the Italian fashion trendsetters did not have permission to use a similar slogan, "Gucci (loves) N.Y.," the New York Post said Sunday.

Gucci officials reportedly were trying to negotiate a deal to avoid a legal battle.

The "Gucci Loves N.Y." campaign was created to advertise the official opening of the fashion house's largest store.

The 46,000-square-foot store is in New York's Trump Tower and is filled with merchandise featuring the controversial Gucci logo, the Post said.

The Empire State group officially trademarked its heart-themed "I (love) N.Y." logo 31 years ago and has been a staunch defender of the copyright ever since.

© 2008 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.

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