Jackson eyeing Super Bowl comeback

Published: Jan. 27, 2008 at 12:26 PM

NEW YORK, Jan. 27 (UPI) -- This year's Super Bowl may serve as a launch pad for a comeback campaign by fading U.S. pop music icon Michael Jackson, it was reported Sunday.

The New York Post reported Sunday that as part of a rumored comeback attempt by Jackson and to honor the 25th anniversary of the singer's hit album "Thriller," SoBe Life Water will air an advertisement modeled after the famed album during the Super Bowl.

While PepsiCo has not confirmed Jackson's involvement in the advertising campaign for the company's vitamin-enhanced beverage, an internal music from Sony Music said the TV spot next Sunday has been "confirmed."

The Post said that memo also referred to a "major TV, radio, online and outdoor advertising campaign" during the week of Feb. 8 that likely will be coordinated with the launch of Jackson's "Thriller 25" album.

Jackson's comeback also may include an appearance at the annual Grammy Awards Feb. 10, where the music star is expected to perform new or remixed versions of "Thriller" tracks.

© 2008 United Press International, Inc. All Rights Reserved.
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