Variety.com said NBC Universal boss Jeff Zucker has been hinting he is ready to skip the sales presentations known as upfronts, which were scheduled to take place at New York's Radio City Music Hall in May.
"Things like that are all vestiges of an era that's gone by and won't return," Zucker said in an interview with the Financial Times.
Sources familiar with the situation told Variety.com Zucker will make a definite decision within the next few weeks, but possibly as soon as next week.
Zucker also told the Financial Times the Writers Guild of America strike, which began Nov. 5, might help Hollywood address some serious issues.
"I think there were a tremendous number of inefficiencies in Hollywood and it often takes a seismic event to change them, and I think that's what's happened here," Zucker said of the strike, predicting "the development process will change forever."