Radiohead broke with their major record company, Parlophone, to release their latest album independently to fans with optional pricing.

The one-time download price listed at the band’s Internet site is blank, followed by a question mark, indicating fans can pay anywhere from nothing at all, to the maximum price of $200.

A survey by the Telegraph showed most fans paid up to $20 to download the album. A small percentage surveyed paid $80 for the deluxe box set, which contains two vinyl albums, a CD, bonus tracks, artwork and lyrics.

A quarter of those surveyed paid either nothing, or mere cents for the download.

The experiment by Radiohead marks a groundbreaking venture as the record industry is facing ever-decreasing record sales accompanied by an increase in peer-to-peer file sharing.