facebook
twitter
rss
account
search
search
 

Chernin: Apple should prepare for battle

Sept. 15, 2007 at 1:17 PM   |   Comments

CAMBRIDGE, England, Sept. 15 (UPI) -- Apple executives should expect a battle when negotiating with News Corp., the media company's chief operating officer said in Britain this week.

During his appearance at the Royal Television Society's biannual convention this week, News Corp. COO Peter Chernin said he assumes negotiations between the two power-house companies regarding Apple's iTunes would be "prickly, dicey and contentious like all negotiations should be," The Hollywood Reporter said Saturday.

"People will try to exercise all the leverage they can," Chernin said.

News Corp. is meeting with Apple to discuss whether it will continue to offer its entertainment wares on Apple's iTunes digital music store.

The Reporter said that while NBC Universal recently ended its deal with Apple regarding such online services, Chernin downplayed his company's investment in such sales.

"We have a pretty limited relationship with them," he said. "They sell some of our TV shows, but they don't license our movies."

© 2007 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
Led Zeppelin loses first round in 'Stairway to Heaven' plagiarism lawsuit Led Zeppelin loses first round in 'Stairway to Heaven' plagiarism lawsuit
2
Ricki Lake, husband Christian Evans reportedly split Ricki Lake, husband Christian Evans reportedly split
3
Kate Middleton resumes royal duties after pregnancy announcement Kate Middleton resumes royal duties after pregnancy announcement
4
Kate Hudson and Goldie Hawn get pink highlights for breast cancer awareness Kate Hudson and Goldie Hawn get pink highlights for breast cancer awareness
5
Kris Jenner responds to Bruce Jenner dating rumors Kris Jenner responds to Bruce Jenner dating rumors
Trending News
Around the Web
x
Feedback