NEW YORK, July 22 (UPI) -- "Jackass" star Bam Margera says he is using his celebrity to bring obscure Scandinavian bands to U.S. fans.
The pro-skater and television star has founded his own record label, Filthy Note, to promote off-the-beaten-path groups like Vains of Jenna, a Swedish hair metal group, the New York Post reported Sunday.
Margera has some advantages over traditional record labels, analysts say, because he can expose acts on television or through his successful skateboard company.
Once people get the chance to know bands, he said, they will realize they are "rockin.'"
However, although celebrities can get attention for bands, that has rarely translated into bona fide chart toppers. And those brave enough to listen to his acts say his taste is either far ahead of the curve or just too different from the general public's to result in much musical success.
