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Rapper 50 cent sues ad agency

July 21, 2007 at 1:51 PM   |   Comments

NEW YORK, July 21 (UPI) -- Multi-platinum rapper 50 Cent has filed a $1 million lawsuit in New York against an online ad-agency which used his likeness in a "Shoot the Rapper" ad.

The lawsuit against Traffix Inc. is over a Myspace.com advertisement in which a cartoon rapper bearing a close resemblance to 50 Cent strolled across the top of the screen while the viewer was invited to "Shoot the Rapper" using the mouse to aim, the New York Post reported Saturday.

"It was very disturbing to him, and it certainly wasn't funny," said 50 Cent's attorney, Peter Raymond.

The rapper partly came into fame in 2000 when he survived getting shot nine times in New York.

© 2007 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
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