AIM Editor Cliff Kincaid said he would seek the firing during GE's annual shareholders' meeting Wednesday in Greenville, S.C., the media watchdog said in a news release. AIM owns stock in GE, which owns NBC.
Kincaid said he asked AIM members to send postcards to GE President Jeffrey Immelt that also seek Capus' firing. The message, in part, read, "The decision to air the gross material, made by NBC News president Steve Capus, could inspire more copycat killings. Capus has made NBC into the Al-Jazeera of mass murderers" and should be fired.
During an appearance Tuesday on "Oprah," Capus re-affirmed his decision to air statements, photos and video clips from Cho Sueng-hui, who killed 32 people on the Blacksburg, Va., campus before killing himself. Cho mailed the material to NBC's New York headquarters.
Despite the criticism, "We would do it again," Capus said on the syndicated talk show.
"I believe we would handle it with as much sensitivity as we possibly could," he said.