It's been 30 years since Bobby Braddock tucked a line about the Missouri town in "(We're Not) The Jet Set" for George Jones and Tammy Wynette and is now part of a national Chevy campaign. But, some folks ask, why Festus?
He needed a town in "Missourah" to complete the rhyme scheme with "Riviera" and found Festus as he thumbed down a listing of Missouri cities in a Rand McNally atlas.
"I loved the sound of it," Braddock told the St. Louis Post-Dispatch.
While many residents of the 10,000-population town near St. Louis may not know about the city's country ties, they are well versed in how Festus became Festus.
Originally called Tanglefoot, a reference to its many taverns and the patrons who frequented them, some people wanted a more dignified name.
Legend has it that a businesswoman opened the Bible to a random page and chose the first proper noun she saw -- Festus.
"That name is its greatest feature," said Brian Henneman, a Festus native and lead singer of the alt-country band Bottle Rockets.