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Diet Coke ads debut during Oscars

ATLANTA, Feb. 21 (UPI) -- Diet Coke will unveil three new television ads Sunday during the 79th Academy Awards presentation in Los Angeles, the Coca-Cola Co. announced Wednesday.

The campaign, with the new tagline, "Yours, Diet Coke," portrays how people feel about Diet Coke when they drink it and how they feel when it's not there, the Atlanta soft drink giant said. The ads demonstrate how Diet Coke has become a part of the lives of people who love the brand.

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"Diet Coke drinkers told us they don't need us to explain why they should drink the brand, they want great advertising that shows we understand how they feel about their brand," said Katie Bayne, senior vice president, Coca-Cola Brands, Coca-Cola North America.

The ads are part of an integrated marketing campaign woven around Academy Awards activities, the company said.

Besides the new Diet Coke ads, My Coke Rewards will air a new ad during "Road to the Oscars," which airs immediately before Sunday's Academy Awards on ABC.

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