Jay Z to pitch Cherry Coke

Feb. 15, 2007 at 7:59 PM

NEW YORK, Feb. 15 (UPI) -- American rap star Jay-Z added Cherry Coke to his promotions list, which already included Hewlett-Packard, Budweiser and the National Basketball Association.

Being the face for the re-launch of Cherry Coke is the latest in a series of strategic moves made in the past couple of years by Shawn "Jay-Z" Carter, who is CEO of Def Jam Records and Roc-A-Fella Records in New York, ArtistDirect said.

"It's his new opportunity to expand his standing in the business world," said Jameel Spencer, CMO of Rocawear, Jay-Z's clothing line. "Besides just recording, he's making TV commercials and campaigns for brands."

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