Being the face for the re-launch of Cherry Coke is the latest in a series of strategic moves made in the past couple of years by Shawn "Jay-Z" Carter, who is CEO of Def Jam Records and Roc-A-Fella Records in New York, ArtistDirect said.
"It's his new opportunity to expand his standing in the business world," said Jameel Spencer, CMO of Rocawear, Jay-Z's clothing line. "Besides just recording, he's making TV commercials and campaigns for brands."
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