Not many movie ads on Super Bowl Sunday

Jan. 30, 2007 at 3:38 PM

MIAMI, Jan. 30 (UPI) -- Super Bowl XLI fans will see only two ads for movies during Sunday's Chicago Bears-Indianapolis Colts clash in Miami.

Lionsgate scheduled time to advertise the Terrence Howard-Bernie Mac film "Pride," about an inner-city teacher who turns troubled kids into champion swimmers. The movie has a March 23 release date.

Disney will advertise "Wild Hogs," a comedy starring John Travolta, Tim Allen and Martin Lawrence that premieres on March 2.

During the six-hour Super Bowl pre-game show, Paramount will promote the new Eddie Murphy comedy "Norbit." Sony also will use a pre-game spot to promote "Ghost Rider," starring Nicholas Cage Both movies are slated for launches in February.

Other major studios -- Universal, Sony and Warner Bros. -- said they prefer to spend their advertising dollars on hit primetime television programming, such as "Grey's Anatomy" or " Heroes," Variety said.

Consumer product companies such as Procter & Gamble and Unilever are also reported to be cutting back in their Super Bowl advertising, company officials said, because they believe they get a better value in other environments.

Related UPI Stories
Latest Headlines
Trending Stories
Nicola Griffin to appear in Sports Illustrated swimsuit issue at 56
Elizabeth Hurley still 'best friends' with Hugh Grant
5 TV favorites revived by streaming services
Melissa McCarthy raps fake Kanye West song in new 'SNL' promo
Hailey Baldwin and Justin Bieber 'not an exclusive couple'