During the six-hour Super Bowl pre-game show, Paramount will promote the new Eddie Murphy comedy "Norbit." Sony also will use a pre-game spot to promote "Ghost Rider," starring Nicholas Cage Both movies are slated for launches in February.
Other major studios -- Universal, Sony and Warner Bros. -- said they prefer to spend their advertising dollars on hit primetime television programming, such as "Grey's Anatomy" or " Heroes," Variety said.
Consumer product companies such as Procter & Gamble and Unilever are also reported to be cutting back in their Super Bowl advertising, company officials said, because they believe they get a better value in other environments.
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