Brown, who died of heart failure in Atlanta at age 73, will lie in repose Thursday at New York's Apollo Theatre with a public funeral in his boyhood home of Augusta, Ga., the following day.
The Atlanta Journal-Constitution said Wednesday that the services in Georgia would be at an 8,500-seat theatre with Brown's friend the Rev. Al Sharpton, officiating. City officials expect an overflow crowd.
A private service and burial is set to take place Friday in Brown's birthplace of North Augusta, S.C., although the newspaper said the exact location had yet to be determined.
The BBC said word around Hollywood was that director Spike Lee and producer Brian Grazer would be making a movie about Brown, who was proclaimed the "Godfather of Soul" during a career that stretched back to the 1950s.