Traffic slowed to a crawl Wednesday when drivers passing the parking lot of Tower Records saw Lynch camped out with a large "for your consideration" banner and a live cow, Daily Variety reported.

"I'm here to promote Laura Dern who I think you'll agree gave an incredible performance that's going to live," Lynch said. "I think the Academy members love show business -- and this is the show business approach."

Alongside Lynch's pitch was a banner saying: "Without Cheese There Wouldn't Be An 'Inland Empire.'"

Lynch explained the banner and cow, by telling Variety, "I ate a lot of cheese during the making of 'Inland Empire.'"