NEW YORK, Nov. 8 (UPI) -- The Sundance Institute has revealed its plans to unite with the GSM Association to create a pilot film project for its annual U.S. film festival.
By partnering with the international mobile phone company, the Sundance Institute will launch the Global Short Film Project as a way to extend the film genre to millions of GSMA customers worldwide, said a Sundance Institute news release.
"Cell phones are fast becoming the 'fourth screen' medium, after television, cinema and computers," Sundance Institute founder Robert Redford said. "We feel this experiment embodies fully, our quarter-century dedication to exploring new platforms to support wider distribution of independent voices in filmmaking."
"The emergence of mobile as the fourth screen is already changing the way people are educated and entertained," said GSMA Chief Marketing Officer Bill Gajda of the endeavor. "This project will explore the potential of the mobile medium to deliver compelling, cinematic entertainment to a global audience on an unprecedented scale."
The Sundance Film Festival: Global Short Film Project will premiere its introductory six works at Spain's 3GSM World Congress in February.
