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U.S. election ad spending tops $3 billion

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Published: Nov. 2, 2006 at 3:06 PM

NEW YORK, Nov. 2 (UPI) -- This fall's U.S. elections have churned up a bonanza for advertising outlets in the form of $3.1 billion spent by candidates.

The research firm PQ Media told USA Today that spending for this month's vote was 14.5 percent over what was spent in 2004 when President Bush was running for re-election.

PQ's Leo Kivijarv said that then, while the White House was indeed at stake, there were fewer tight congressional races, and the spending was focused on 17 battleground states.

About half of this year's spending is going to television, although radio, billboards and newspapers are seeing an increase. Direct mail accounts for about 23 percent of total spending.

Web spending has been relatively flat due to the localized nature of the midterm races.

© 2006 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.

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