The Atlanta Journal-Constitution reported that officials at CBS and ESPN received a request from University of Georgia president Michael Adams and University of Florida president Bernie Machen to stop using the reference during broadcasts. The request comes amid a growing sense of urgency about quelling binge drinking on campus. The issue has reportedly become more pressing after the deaths of two Florida students following the Georgia-Florida showdowns in 2004 and 2005.
One died after being severely beaten when he wandered off from his friends; another died after falling off a garage roof, the Journal-Constitution reported.
Although CBS and ESPN, which will be broadcasting the game, will comply with the request, some are reportedly skeptical about a change in crowd behavior.