facebook
twitter
search
search

Jay-Z will appear in EA's new NBA game

Oct. 6, 2006 at 4:37 PM

LOS ANGELES, Oct. 6 (UPI) -- Rapper Jay-Z will be immortalized in pixel form in EA's new NBA Live '07 video game, being released on Playstation and Xbox 360.

To get Jay-Z in the game, consumers must purchase the new Reebok S.Carter Basketball IV shoe, in which they will receive a unique game code, SOHH.com reported.

The code unlocks Jay-Z, the S.Carter All-Stars and Rbk/S.Carter Arena for use in the game.

The shoe will be released for sale in Champs Sports stores on Oct. 11.

"I always want to reach out to people in new and ground breaking ways and this collaboration with Reebok and EA does that by combining several things important to me: basketball, gaming and footwear," said Jay-Z. "NBA Live has always been one of my favorite games and I'm excited to play the latest edition and to be a part of it."

Latest Headlines
Top Stories
'View' co-hosts defend Elisabeth Hasselbeck's 'Fox & Friends' interview
Olivia Wilde, Cara Delevingne react to Cecil the lion's killing
Evan Ross shares photos from Ashlee Simpson wedding
'General Hospital' gets new head writing team: Shelly Altman and Jean Passanante
Janet Jackson halts tour prep to be with dad Joe Jackson