PALM SPRINGS, Calif., July 3 (UPI) -- Irvin Green, who co-founded Mercury Records and helped launch black recording artists through a jukebox network, has died in Palm Springs, Calif.
He was 90.
Green helped start Mercury in 1944, making it into a major record label by formulating a novel distribution strategy, the Palm Springs Desert Sun said. While the major record companies used network radio, Green promoted jazz, R&B and country western songs through a jukebox network.
He was able to get music played nationally that had previously been known only locally, the Desert Sun reported.
Green died of natural causes Saturday morning at Desert Regional Medical Center in Palm Springs.
He is survived by his wife, Pamela.