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Sydney Pollack does his first commercial

NEW YORK, June 30 (UPI) -- Director Sydney Pollack is coming to a theater near you -- with his in-theater commercial for Cingular reminding people to turn off their cell phones.

"Cliche" will be shown before films on about 7,500 screens in Regal Cinemas and AMC Loews theaters around the country, the Hollywood Reporter said Friday.

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In the ad, Pollack plays himself, a director who interrupts a very personal call in someone's home.

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