'Superman' will fly into theaters early

May 31, 2006 at 1:35 PM

LOS ANGELES, May 31 (UPI) -- Warner Bros. Pictures announced it's moving up the U.S. release date for "Superman Returns" by two days.

Attempting to cash in on the July Fourth holiday, the release date has changed from Friday, June 30, to Wednesday, June 28. Historically, releasing films the Wednesday before the holiday have proven to increase box office takes dramatically.

"I'm glad that we are in a position to do it and take advantage of the summer holiday playtime," Dan Fellman,

president of domestic distribution for Warners Bros., told Daily Variety.

With its other major summer film "Poseidon" falling short of aspirations, Warner Bros. is hoping the new release date will help "Superman Returns" avoid the same fate, Variety said.

Related UPI Stories
Topics: Dan Fellman
Latest Headlines
Trending Stories
Charlize Theron, Emily Blunt face off in 'The Huntsman' trailer
Ruby Rose, Gigi Hadid react to Kanye West's lyric about Taylor Swift
Kristen Wiig impersonates Peyton Manning on 'The Tonight Show'
Lamar Odom resurfaces at Kanye West's fashion show
UPI Spotlight: Melissa McBride watches 'Walking Dead' on Sundays, just like us