NEW YORK, March 16 (UPI) -- Many musicians are looking at T-shirts and other concert apparel to offset declining CD sales.
"They see that our royalty checks are more than they get for their records," Lee Tepper of MerchDirect told RollingStone.com.
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Headliners like Motley Crue, Tom Petty, U2 and the Rolling Stones get multimillion dollar advances for merchandise deals, the magazine noted.
The average price of a concert shirt is $35, but the Rolling Stones are selling $50 golf shirts on their current Bigger Bang tour.
The No. 1 concert souvenir is a black T-shirt, followed by hats and programs, Rolling Stone said.
Top acts get about $10 per shirt sold at a concert -- which can mean as much as $150,000 a night.
