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'View' co-hosts defend S.E. Cupp over Hustler photo
LAS VEGAS, March 15 (UPI) -- Hollywood is looking for a catchy slogan not unlike "Got Milk?," "Pork: The Other White Meat" and "Beef: It's What's for Dinner."
Motion Picture Association of America head Dan Glickman told the ShoWest convention in Las Vegas it needs to get creative to bring people back to the cinemas, the Los Angeles Times reported Wednesday.
"Not to suggest that movies are like pork chops," Glickman said Tuesday. "But those campaigns were done because the market sales and volumes of individual consumer brands were falling, and this reversed the trend."
He told theater owners attending the convention to quit pointing fingers at the film industry and come with ways to "respond to the changing marketplace."
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