Famous Texans join anti-litter campaign

AUSTIN, Texas, Dec. 30 (UPI) -- Anti-litter proponents Lance Armstrong, Erykah Badu, Owen Wilson, Matthew McConaughey and Los Lonely Boys are warning "Don't Mess With Texas."

The Texas Department of Transportation Friday unveiled its star-studded 20th anniversary anti-litter campaign along with a new slogan: "Real Texans Don't Litter."

"There aren't many things that are universally cool, and it's cool not to litter. I'd never do it," McConaughey said in Transportation Department news release.

The statewide TV campaign that debuts during the AT&T Cotton Bowl Jan. 2 also features Ray Benson, Jennifer Love Hewitt, Julius Jones, Chuck Norris, Janine Turner and Lee Ann Womack.

The late blues guitarist Stevie Ray Vaughan was the first celebrity to warn "Don't Mess with Texas" when the campaign debuted during the 1986 Cotton Bowl.