Jujamcyn Theaters President Rocco Landesman announced Friday the company is changing the name of the Virginia Theater to the August Wilson Theater, the New York Times reported.
The new marquee -- a giant neon reproduction of Wilson's signature -- will be unveiled Oct. 17.
Wilson, 60, who revealed last month he dying of liver cancer, becomes the first African-American to have a Broadway theater named in his honor, the Times said.
"The marquee is going to survive August," Landesman said. "And it is going to survive me."