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MTV, VH1 in Live 8 'do-over'

July 8, 2005 at 6:21 PM   |   Comments

LOS ANGELES, July 8 (UPI) -- MTV is conceding that it didn't do its best coverage of the Live 8 concerts last Saturday, and will take another crack at it.

Daily Variety reported MTV and VH1 will each air five commercial-free hours of performances on Saturday, July 9, from "Live 8: A Concert to Make Poverty History."

VH1 will air footage from 10 a.m. to 3 p.m. MTV will take it from 3 p.m. to 8 p.m.

MTV Networks Group President Van Toffler said the decision to revisit its Live 8 coverage was prompted by feedback from viewers -- who generally thought last Saturday's telecast had too much talk, too many commercials and not enough uninterrupted music.

"In the wake of our coverage last Saturday, our viewers have resoundingly told us online they want to see full performances from their favorite artists," he said. "As a result of viewer demand and thanks to the Live 8 organizers and performers, MTV and VH1 will air 10 consecutive hours from one of the most important musical events of our time."

Topics: Van Toffler
© 2005 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
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