Gwyneth Paltrow signs on with Estee Lauder

LONDON, May 24 (UPI) -- Actress Gwyneth Paltrow has joined the international lineup of Estee Lauder Inc., it was reported Tuesday.

Paltrow is "perfect" for the job, said John Demsey, global brand president for New York-based Estee Lauder.

"She is one of the most important actresses of our time, and she is smart, interesting and a fashion icon," Demsey told Hellomagazine.com.

Estee Lauder's lineup includes supermodels Liya Kebede and Carolyn Murphy and actress Elizabeth Hurley.

Paltrow replaces Murphy in campaigns for Pleasures perfume and Hurley becomes the face of Lauder's luxury skincare line, Re-Nutriv.

Fellow Oscar winner Nicole Kidman promotes Chanel products while Halle Berry works for Revlon.