New movie magazine being test marketed

Published: March. 9, 2005 at 4:11 PM
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NEW YORK, March 9 (UPI) -- Entertainment Weekly plans to test a new movie magazine called Titled Look, the Wall Street Journal reported Wednesday.

A test issue of the concept is being mailed to a handful of Entertainment Weekly's approximately 1.7 million subscribers this week to gauge the potential market for such a venture.

"The reason to do this is because research amongst our readers indicated a very strong interest in even more movie coverage than we have room for on a weekly basis," says Sandy Drayton, a spokeswoman for Entertainment Weekly, which is published by Time Warner Inc.'s Time Inc. magazine unit.

The cover of the free test issue will be devoted to the horror-film sequel "The Ring Two."

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