The latest venture of the 1980s Culture Club star bowed during New York Fashion Week, mixing sexual ambiguity with punk fashions and graffiti art.
George said B-Rude is his "emotional rage" and "vicious optimism" in the form of fashion.
"I design clothes for those who like their reputation to arrive in the room ahead of them," he said.
The flamboyant 44-year-old's designs caught the interest of a Japanese clothing chain, hellomagazine.com reported.
Swim Week Miami Beach 2014 [PHOTOS]