The station, owned by Kovas Communications, has been part of the Health Radio Network since October and began airing only health-related programming Tuesday, the Aurora (Ill.) Beacon News reported.
"The exciting part about it is we're doing something new in radio," said Greg Batton, a Chicago radio veteran and Health Radio Network's special projects director.
"To my knowledge, there really has never been another network specifically focused on health that I know of," said Tim Disa, a founder of Health Radio Network. Disa and radio executives Darrel Peters and Rick Jakle came up with the Health Radio Network idea during a brainstorming session last summer.
"I think there's a whole group of people, young and old, that would like to tune in and listen to programming that deals with health and fitness," Disa said.
WKKD-AM, the pilot station for the 24-hour health format, made its debut Tuesday with syndicated programming. Local content will be added later, Disa said.
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