NEW YORK, Dec. 9 (UPI) -- Suede magazine, a U.S. upshot of Essence Communication's partnership with Time Inc., is preparing its third issue amid increasingly positive industry buzz.
The magazine aims at upscale women of color, as well as white women who imitate them, and blends fashion and culture, the New York Times reported.
"We wanted hot weather, brown skin, the kind of urban feel that has had a lot of influence on the runway," said Editor-in-Chief Suzanne Boyd.
"The expectation when it comes to black magazines is that they will be urban and that will be the end of it," she said. "There is supposed to be no taste level, no understanding of the runway aspects of fashion. We want to be fun and fashion-correct."
Whether advertisers will respond to what has been a traditionally underserved market remains an open question for a magazine aimed at the growing ethnic market, which its officers believe may number about 500,000 or more.
Suede promises 250,000 readers to advertisers and is publishing its third issue in February.
