NEW YORK, Nov. 17 (UPI) -- NBC and Macy's have agreed to a contract extension that will keep the Macy's Thanksgiving Day Parade on NBC through 2010, the network announced Wednesday.
The deal also keeps the Macy's Fourth of July Fireworks Spectacular on NBC through 2010. Robin Hall, a Macy's vice president in charge of annual events, noted the long-running relationship between the network and the department store chain.
"NBC's coverage of the Macy's Thanksgiving Day Parade, which spans well over half-a-century, has become part of parade tradition and has helped define this unique event to many generations of American families," said Hall.
New balloons this year include SpongeBob SquarePants and Red and Yellow M&M's.