Loew's centennial marked by exhibition

Nov. 4, 2004 at 3:10 PM

NEW YORK, Nov. 4 (UPI) -- The American Museum of the Moving Image opens "From Penny Arcade to Megaplex," next week to mark the 100th year of Loew's, North America's oldest theater chain.

Now evolved as an entertainment-hotel conglomerate Loew's was founded in New York by Marcus Loew, son of an Austrian immigrant, as a chain of nickelodeons.

Loew's became a national vaudeville and motion picture theater chain, helped Hollywood become the center of the film industry, purchased Metro Pictures Corp. in 1924, and expanded to become Metro-Goldwyn-Mayer, the largest producer of motion pictures in the world, in 1929.

The centennial exhibit opening Wednesday will include archival film clips of stars at Loew's theater premiers, including Clark Gable and Vivien Leigh at "Gone With the Wind," Marilyn Monroe at "Some Like It Hot," and Marlon Brando at "Guys and Dolls."

Other displays are historic photographs, architectural fragments of Loew's film palaces, uniforms worn by theater doormen and ushers, and promotional items such as posters and Shirley Temple paper dolls. It will run through January.

Related UPI Stories
Latest Headlines
Trending Stories
Gisele Bundchen models for 6-year-old son Benjamin
Elton John rides with James Corden for Carpool Karaoke
Beyonce announces world concert tour after performing at Super Bowl 50
Steve Harvey mocks 'Miss Universe' flub in new Super Bowl ad
Blue Ivy, Apple Martin bond at Super Bowl 50