Super Bowl entertainment firm picked

Oct. 14, 2004 at 8:09 PM

HOLLYWOOD, Oct. 14 (UPI) -- Don Mischer Productions will produce the half-time entertainment at the next Super Bowl to be called Ameriquest Mortgage Super Bowl XXXIX Halftime Show.

The effort will be to avoid incidents like the wardrobe malfunction or FCC fines that occurred at last year's Super Bowl, Zap2it.com reported.

The NFL enlisted Don Mischer to provide a family-friendly show, the report said. Performers and further details will be announced later.

Mischer has won 13 Emmy Awards. He produced the halftime show for the XXVII Super Bowl in 1993 where Michael Jackson performed.

Super Bowl XXXIX will be held in Jacksonville, Fla. on Sunday, Feb. 6, 2005.

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