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McDonald's teams with Destiny's Child

Oct. 6, 2004 at 5:17 PM   |   Comments

OAK BROOK, Ill., Oct. 6 (UPI) -- The McDonald's Corp. will team with R&B super group Destiny's Child for a worldwide marketing campaign, the fast food restaurant company announced Wednesday.

Plans call for McDonald's to sponsor the upcoming international tour by the trio of Beyoncé Knowles, Kelly Rowland and Michelle Williams -- beginning next spring. The tour has scheduled stops in the United Kingdom, France, Germany, Spain, Japan, Australia and Brazil, as well as across the U.S. and Canada next summer.

Destiny's Child will also be featured in new commercials and restaurant merchandising around the world.

The theme of McDonald's worldwide brand campaign -- "I'm lovin' it" -- is already being integrated into the singing group's participation. Announcing the new partnership, Knowles said: "We're lovin' the chance to work with McDonald's and know that together we'll create lots of fun and cool surprises."

Destiny's Child will also serve as worldwide ambassadors for World Children's Day at McDonald's, the company's annual global fundraiser benefiting Ronald McDonald House Charities and other children's causes.

© 2004 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
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