LOS ANGELES, May 31 (UPI) -- Hollywood's most bankable stars may have more to do with DVD sales than box office success as DVD revenue becomes more important to film studios.
In 2003, DVD sales totaled $11.9 billion, almost 30 percent more than the $9.2 billion in U.S. box office that year, Video Business said, creating a new category of star, Variety reported Monday.
Actor Will Ferrell may be an unlikely A-list star, but his frat house comedy "Old School" sold $83 million in DVDs as compared with grossing $75 million at U.S. theaters, Variety said.
Action actor Vin Diesel has starred in two films that have performed well on DVD. "The Fast and the Furious" grossed $144 million at the box office, and sold $132 million on DVD. His follow up, "XXX," sold $97 million on DVD after grossing $142 million in U.S. theaters.
Denzel Washington's "Training Day" nearly equaled its $77 million in box office, with DVD sales of $74 million.