Since NASCAR started airing on Fox and NBC, weekly races have drawn audiences more than twice as large as the ones watching regular NBA games, said The Post.
"NASCAR is a television game," said Fox Sports Executive Vice President Bill Brown. "The cars are bright, marked with logos and easily identifiable and the drivers are so accessible - people can relate to them."
NASCAR's rise to the top of the ratings chart began in 2001 when the auto racing organization signed a $2.8 billion deal with Fox and NBC, the newspaper noted. Since then, the ratings for NASCAR have climbed steadily past the NBA.
Fox's half of the deal cost the network about $1.6 billion and runs through 2008. NBC's cost $1.2 billion and expires in 2006.