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Band Sugar Ray gets own reality show

IRVINE, Calif., April 6 (UPI) -- Sugar Ray is teaming up with Kia Motors and Spike TV on a new reality television show filmed during the pop rock band's upcoming U.S. concert tour.

Kia Motors America announced a multi-media promotion Tuesday, including a Sugar Ray concert tour and reality TV show to support the launch of the new 2004 Kia Spectra compact sedan.

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The six-episode series, tentatively titled "On the Road," is set to appear on Spike TV during June and July 2004.

In addition to following the band, the show will also track eight young hopefuls as they compete for the opportunity to land a job with a major record label.

"A true rock 'n' roll road story, this project represents another milestone in the exploding world of reality television. The series will depict a real-time, four-week job competition, presenting unique challenges for the contestants that will make very compelling television," said Executive Producer Rick de Oliveira, a veteran reality show producer/director.

As part of the competition, the contestants will provide hands-on support for the band during the tour, which kicks off in New York on April 8.

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