HOLLYWOOD, July 10 (UPI) -- Showtime Networks' proposed premium cable network launch of gay-themed programming has been postponed.
Showtime Chairman Matt Blank cited difficulties new cable channels have in getting off the ground. "It didn't have enough momentum for being the right thing for Viacom to do at this point in time," Blank said Wednesday during Showtime's portion of the Television Critics Association press tour in Hollywood.
Showtime, together with corporate sibling MTV Networks, have discussed a channel targeting gay viewers for nearly a decade.
The project had been gaining momentum in recent years, with several consultants working on assembling programming and marketing